Senior Digital Analyst- Baneshwor

Pathao Nepal Mid Baneshwor

Job Description:

•  Lead digital marketing and content operations across all business verticals.
•  Develop and execute marketing campaigns to drive growth and brand visibility.
•  Plan and manage content calendars and communication strategies.
• Oversee social media, blogs, videos, emailers, and in-app content.
•  Ensure consistent brand messaging across all marketing channels.
•  Coordinate with internal teams to deliver marketing projects effectively.
•  Manage and optimize paid advertising campaigns across digital platforms.
•  Monitor campaign performance and improve ROI through data-driven strategies.
•  Conduct audience analysis, segmentation, retargeting, and A/B testing.
•  Track key marketing metrics and prepare performance reports and dashboards.
•  Manage marketing budgets, media spend, and resource allocation.
•  Support partnerships, influencer campaigns, market research, and product launches.

Specification:

•  Bachelor's Degree in Marketing, Business Administration, Management, Communications, Media Studies, or related field.
•  Master's Degree preferred.
•  Minimum 2+ years of relevant marketing experience.
•  Experience in Digital & Content Marketing.
• Digital Campaign Management skills.
• Content Planning experience.
•  Performance Marketing knowledge.
•  Experience in technology, e-commerce, logistics, ride-sharing, food delivery, or fast-paced industries preferred.