Digital Marketing Specialist - Naikap, Kathmandu

Bagmati Commercial Pvt. Ltd Naikap

Job Description:

• Plan, launch, manage, and optimize Meta/Facebook Ads and YouTube/Google Ads campaigns.
• Develop engaging and conversion-focused ad copy, captions, headlines, and promotional content.
• Implement effective paid and organic marketing strategies to increase reach, leads, and conversions.
• Monitor and analyze campaign performance, including CPL, conversions, ROI, and ROAS.
• Conduct audience research and identify suitable target segments.
• Use AI tools for content creation, market research, campaign ideas, and marketing optimization.
• Develop and implement e-commerce marketing strategies to support business growth.
• Coordinate with the creative/content team for ad creatives, videos, and promotional materials.
• Prepare regular campaign performance reports and recommend improvements.
• Stay updated with digital marketing trends, advertising platforms, and industry best practices.

Specification:

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field preferred.
• Practical experience in Meta/Facebook Ads and YouTube Ads.
• Experience in paid and organic digital marketing is preferred.
• Strong knowledge of Meta Ads and YouTube/Google Ads.
• Good copywriting and content creation skills.
• Knowledge of AI tools for digital marketing.
• Understanding of e-commerce marketing and customer acquisition.
• Ability to analyze campaign metrics and improve ROI/ROAS.
• Strong analytical, creative, and problem-solving skills.
• Good communication and teamwork skills.
• Results-oriented mindset with a focus on measurable performance