Digital Marketing Officer-Kathmandu

Bagmati Commercial Pvt. Ltd Kathmandu

Job Description:

• Develop and execute social media strategies aligned with the company’s marketing and branding objectives.
•  Manage and maintain the company’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels. 
•  Plan, create, and publish engaging content such as posts, reels, stories, videos, captions, and promotional creatives. 
•  Develop monthly and weekly social media content calendars and ensure timely content publishing. 
•  Research trending topics, hashtags, sounds, formats, and social media trends to improve content reach and engagement. 
•  Write creative, engaging, and platform-appropriate captions and promotional content. 
•  Coordinate with the graphic design, marketing, and content teams to develop high-quality visual and video content. 
•  Monitor audience comments, messages, mentions, and interactions and respond professionally and promptly. 
•  Support the planning and execution of social media campaigns, promotional activities, contests, and brand awareness initiatives. 
•  Monitor competitors and analyze their social media activities to identify new content and marketing opportunities. 
•  Track key social media metrics such as reach, impressions, engagement, followers, views, and conversions. 
•  Prepare regular social media performance reports and provide insights for improving future campaigns. 
•  Identify opportunities to increase organic reach, audience growth, engagement, and brand visibility. 
•  Assist in managing paid social media campaigns and coordinate with the relevant team for campaign execution and optimization. 
•  Maintain consistency in brand voice, visual identity, messaging, and communication across all social media platforms. 
•  Stay updated with changes in social media algorithms, platform features, digital marketing trends, and emerging content formats. 
•  Support other digital marketing and content-related activities as required by the organization.

Specification:

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field.
•  1–2 years of relevant experience in social media management or digital marketing. 
•  Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, and other social media platforms. 
•  Excellent content writing, communication, and creative skills. 
•  Knowledge of Canva and basic photo/video editing tools. 
•  Familiarity with social media analytics and performance reporting. 
•  Creative, proactive, and trend-oriented mindset. 
•  Strong organizational and time-management skills. 
•  Ability to work independently as well as in a team. 
•  Strong attention to detail and ability to meet deadlines.